What should B2B marketers and agencies alike be looking for in 2025. Our co-founder Orla Murphy shares her thoughts with Forbes

As agency owners, we’re entering that familiar time of year when marketing leaders begin their annual planning cycle. For many of our clients, this season brings a focus on reviewing the successes of this year, refining priorities and setting objectives for 2025. And in today’s evolving landscape, they need more than just solid plans to succeed—they need strategic partners who can help solve complex challenges, input fresh thinking and jump in the trenches with them to ensure their plans thrive.

You can read the rest of the article on Forbes.com