This is a VERY important piece of work. This content will have a direct €€ contribution to our year(s) and without a doubt it upgrades our close ratios on the more complex cases.
Jonathan James, Regional Head of Sales & Distribution
More
Сhoose
598:1
ROI
33%
Win Rate
€45m
Attributed closed: won revenue
- Client: Allianz Partners 1 to 1 ABM | Deep insights | Strategy | Public sector
The challenge ahead
Allianz Partners were seeing the value of large customer renewals decline year on year, and sales were failing to capture their fair share of new acquisitions in enterprise, NGO and IGO accounts. They wanted to explain how they addressed business issues beyond health insurance cover and re-position themselves as a strategic partner to increase revenue and win rates.
A 360° insight model
We knew we had to re-evaluate why price erosion was happening and tap into the specific needs of key accounts. Using our 360° model we developed insight at a persona, regional, sector, account, and stakeholder level. This research led to the creation of a new proposition, ‘Proven Meets Pioneering’, that allowed a unifying strategy to showcase Allianz Partner strengths, relationships, heritage, and innovation.
A re-imagined proposition
The campaign was more than a messaging shift. It was symbolic of rethinking the entire engagement approach with enterprise, NGO and IGO accounts. From account insights, pitch decks and broker engagement, we worked closely with the Allianz Partner teams to bring this ambition to life across every channel and interaction, setting a new standard. The reimagined proposition exceeded all expectations and directly contributed to strategic account retention and new business wins.
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Our Team
We are talented individuals who are passionate about bringing ideas to life. With a diverse range of backgrounds and skill sets, we collaborate to produce effective solutions for our clients.
Together, our creative team is committed to delivering impactful work that exceeds expectations.
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Helen Brown
Managing Partner
Orla Murphy
Managing Partner
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Luke Porter
Director of Client Services and Growth
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Director of Strategy and Studio
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